Custom Iron On Patches reviews every technical article published on its website against the Birmingham workshop’s actual production processes, equipment specifications and quality standards. Articles covering manufacturing, materials, digitising, design and equipment are reviewed by named team members with hands-on expertise in the topic before publication. Reviewers are credited alongside authors on every reviewed article. This page documents the review process, the team members qualified to review specific topic areas, and how readers can verify the review credentials behind any article.
This process applies to all technical and operational content. Non-technical content (industry overview, founder commentary, customer guidance) follows the standard editorial workflow described in the editorial policy.
What Counts as Technical Content
Articles requiring expert review include:
- Production process articles, how embroidered, woven, PVC, printed or chenille patches are made
- Equipment articles, multi-head embroidery machines, narrow-loom weaving, silicone moulding, dye-sublimation printing, chenille machines
- Materials articles, thread types, fabric base materials, PVC compounds, ink, backing types
- Digitising articles, stitch file preparation, weave file preparation, mould file creation, print file colour management
- Design articles, patch design considerations, file format requirements, Pantone matching, sizing
- Quality control articles, production tolerances, inspection processes, defect handling
- Sector-specific technical articles, patches for industrial laundering, military specifications, school uniform requirements
These articles describe how the workshop actually operates. Inaccurate technical content damages reader trust and risks misleading customers about what the workshop can produce.
What Does NOT Require Expert Review
The following content follows the standard editorial workflow without separate technical review:
- Industry overview articles (UK manufacturing context, market trends)
- Founder commentary and opinion pieces
- Customer guidance articles (how to choose between options, ordering process)
- Case studies (reviewed by the named client where applicable, not by an internal expert)
- Pricing and B2B procurement articles (reviewed by operations / commercial team, but not classified as technical review)
The standard editorial process for these articles is documented in the editorial policy.
Expert Reviewers – Who Reviews What
Custom Iron On Patches assigns technical reviewers based on the topic of the article. Reviewers are listed below with their topic specialism. Each reviewer has a team page profile (and, where applicable, a dedicated author page) confirming their role and expertise.
Note for initial publication: until additional team members publish or review content publicly, the reviewer-by-topic table below references roles rather than specific named individuals. Once team members opt in to public crediting and have LinkedIn / Author Page anchors, names will replace role placeholders.
Production Process Topics
- Embroidered patches, reviewed by a member of the embroidery production team or the Head of Production
- Woven patches, reviewed by a member of the weaving production team or the Head of Production
- PVC patches, reviewed by a member of the PVC moulding team or the Head of Production
- Printed patches, reviewed by a member of the print production team or the Head of Production
- Chenille patches, reviewed by a member of the chenille production team or the Head of Production
Design and Digitising Topics
- Embroidery digitising, reviewed by the Head of Design and Digitising or a senior digitiser
- Weave file preparation, reviewed by the Head of Design and Digitising
- Print file preparation and colour management, reviewed by a member of the design team
- Artwork submission and file format guidance, reviewed by the Head of Design and Digitising
Materials and Equipment Topics
- Thread types and selection, reviewed by the Head of Production or embroidery team
- Fabric base materials, reviewed by the Head of Production
- PVC compounds and curing, reviewed by the PVC production team
- Equipment specifications, reviewed by the Head of Production
Industry, Founder and Commercial Topics
- Founder commentary and industry overview, written by the founder, no separate technical review required
- B2B procurement and framework agreements, reviewed by the customer service / B2B account team lead
- Pricing and ordering process, reviewed by the commercial team
Review Process
Pre-Publication Review
Every technical article passes through the following review steps before publication:
- Author drafts the article, based on their own expertise plus relevant published industry sources
- Self-review against workshop practice, author confirms the article matches actual workshop operations
- Assigned expert review, the article is reviewed by a team member with specific expertise in the article topic (not the author)
- Reviewer feedback applied, author updates the article based on the reviewer’s notes
- Final accuracy check, reviewer confirms the final version is technically accurate
- Publication, the article is published with both author and reviewer bylines
The reviewer is named on every article they have reviewed. The reviewer’s name links to their team page or (when published) author page.
What Reviewers Check
Technical reviewers specifically check:
- Production process accuracy, does the description match the actual workshop process?
- Equipment accuracy, are equipment names, specifications and capabilities described correctly?
- Material specifications, are thread types, fabric base, ink, PVC compound details accurate?
- Tolerance accuracy, do quoted tolerances (Pantone, dimensional) match workshop standards?
- Lead time accuracy, do quoted lead times match current production capacity?
- Industry-standard terminology, are technical terms used correctly per UK industry practice?
Reviewers are not responsible for:
- Article style, readability or grammar (author and editorial team handle this)
- Commercial messaging or call-to-action structure (commercial team handles this)
- Overall editorial direction (founder / editor handles this)
Disagreement Between Author and Reviewer
Where the author and reviewer disagree on a technical point, the disagreement is escalated to the Head of Production (for production-related issues) or the Head of Design (for design-related issues). The senior team member’s position is final for the article.
If the disagreement reflects a genuine industry-wide debate or evolving practice, the article notes the alternative view rather than presenting one position as the only valid approach.
Article Reviewer Bylines
Every reviewed article displays:
- Author, [Author Name], [Author Role], published [Date]
- Reviewed by, [Reviewer Name], [Reviewer Role], reviewed [Date]
- Last updated, [Date]
Both author and reviewer names link to their team or author profile. Both Person entities are referenced in the article’s Article schema.
For articles updated after original publication, the review byline updates to show:
- Reviewed by, [Original Reviewer Name] (original review) and [Update Reviewer Name] (latest update)
This preserves the original review credit while documenting the current expert verification.